Swiss Army Knife Maker Gearing Up for Smart Replica Watch


Victorinox, the fabled Swiss company that manufactures the original Swiss Army knife, is planning to become the maker of a smart watch. In an interview with Reuters, Victorinox CEO Carl Elsener revealed that the company will enter the wearable technology space Replica Watches UK at some point in 2016. Just what the new device will be, though, isn’t clear. Instead of building something new, Elsener said the company is looking for an “opportunity to expand the functions” of his existing line of timepieces. One thing we can be fairly sure of is that the device’s battery will last a while. Elsener told Reuters that his hardware would “have a long lifespan compared to a mobile phone or a computer.”

At this point, it’s also unclear what operating system the upcoming device will use. One possible scenario would be for Victorinox to use Google’s Android Wear, since it’s a freely available, ready-made smart watch platform. Less likely, though not out of the question, is that Victorinox might develop its own smart watch software.

Apple Delayed

No matter the OS that will run it, the Victorinox name will mean that people will pay attention to its smart watch. Other luxury watchmakers are already planning to introduce smart watches, including the Tag Heuer brand of France’s Moët Hennessy/Louis Vuitton. While most luxury replica watches brands have marketed themselves primarily on luxury and complexity, Swiss Army has made its name via a reputation for durable parts within a luxurious but not excessively expensive exterior. The biggest challenge for the Swiss rolex watch will probably be the Apple Replica Watch. Apple’s design chief Jony Ive has indicated that he is a fan of Switzerland’s minimalist design traditions. As such, the Apple Watch features a flattened icon set and a fake watch face borrowed from Swiss Railway, to the point that Apple has agreed to pay licensing fees on its design.

Depending on when its rolex replica watch comes out, Victoronix might end up with a bit of an advantage in its own country. Apple is in the midst of a trademark conflict with an obscure watchmaker called Leonard Timepieces, whose logo contains a rendering of an Apple. That means that the Apple Watch will likely stay out of Switzerland until December, when the 30-year-old trademark that Leonard has in the watch business expires. By then there may be a Swiss Army smart watch on the market.

Watch History

European watchmakers had hoped that Apple would partner with a veteran brand such as Swiss Army or Tag Heuer to help with its more expensive offerings. Instead Apple moved forward with its own brand, releasing a $10,000 gold-body luxury Breitling Replica Watch. Victorinox has long produced various collections of standard mechanical and quartz replica watches under the Swiss Army brand, ranging from durable diving replica watches to luxury dress watches. The company also licenses the Swiss Army brand to makers of writing tools, luggage and clothing.

Apple Replica Watch to rub shoulders with Rolex in Selfridges luxury Wonder Room

The Apple Replica Watch will be sold alongside five-figure Fake Rolex and Cartier replica watches, fine jewellery, and exclusive Vertu smartphones – not in the technology section – when it goes on sale on 24 April. On the ground floor and close to the main Oxford Street entrance of the famous department store, the Wonder Room is home to the world’s most exclusive Swiss watchmakers, who will give way to a dedicated area selling the Apple Replica Watch, including the gold Edition model. Priced between £8,000 and £13,500, the Watch Edition offers the same features as the £299 Replica Watch Sport, but in a yellow or rose gold case.

Although the Apple Watch’s presence in Selfridges currently extends no further than advertisements in the store’s windows, a source familiar with how the Replica Watches will be sold there told IBTimes UK that Watch will have its own area in the Wonder Room. They also explained how anyone wishing to try on the watch from 10 April can only do so with an appointment; watches from other companies, like Rolex, can be tried on by any visitor without an appointment.

Days of the Apple Store queues are over

Starting 10 April, 400 Apple Stores around the world will begin taking pre-orders for the watch, and allow interested visitors to try it on, before sales commence on 24 April. When it finally goes on sale, Apple does not want the usual scenes of fans queuing outside its stores for the fake watch. An internal memo sent by retail chief Angela Ahrendts and leaked to Business Insider reads: “The days of waiting in line and crossing fingers for a product are over for our customers. This is a significant change in mindset, and we need your help to make it happen. Tell your customers we have more availability online, and show them how easy it is to order. You’ll make their day.

Ahrendts would rather customers try Watch in stores – with an appointment to do so – then order online and have it delivered to their home. Reports claim stock will be so limited at launch, that no UK Apple store will have any swiss replica watches to sell on 24 April, forcing customers to order online, which they can do so from 10 April for a release day delivery. Although Apple will now miss out on the free publicity generated by thousands of people queuing outside its shops, stopping this will also take attention away from the grey markets where queuers buy the latest iPhone or iPad and immediately send them to countries like Russia or China, where they are often released a few weeks later, and sold for a profit.